Privacy Policy

Cru Forge Irish Farriery LLC

Effective Date: November 14, 2026

1. Introduction

Cru Forge Irish Farriery LLC ("Cru Forge," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and share information when you access our mobile application, web portal, or website at cruforge.com (collectively, the "Services").

Our Services help farriers, horse owners, barn managers, and authorized assistants manage horse care records, farrier appointments, communications, and related business activities.

By using the Services, you acknowledge the data practices described in this policy.

2. Information We Collect

Depending on how you use the Services, we may collect the following information.

Account and Contact Information

• Name, email address, and telephone number

• Account credentials and authentication information

• User role, practice membership, and associated barns or horses

• Profile information you choose to provide

Horse and Farriery Records

• Horse names, breeds, ages, and identifying information

• Ownership and barn assignments

• Shoeing and trimming schedules

• Service histories, farrier notes, and hoof photographs

• Reported soundness concerns, lost shoes, and other hoof-care incidents

Scheduling and Financial Information

• Appointment dates, times, and locations

• Service descriptions and pricing

• Invoice details, billing contacts, and payment status

Communications

• Messages exchanged between authorized users

• Appointment requests and responses

• Notes, photographs, and other information voluntarily submitted through the Services

Technical Information

Our infrastructure providers may process technical information necessary to operate and secure the Services, including IP addresses, authentication activity, device information, and diagnostic logs.

If notifications are enabled, we may process device notification tokens needed to deliver them.

3. How We Use Information

We use collected information to:

• Create, authenticate, and manage user accounts

• Maintain horse profiles and historical farriery records

• Schedule appointments and calculate upcoming service dates

• Send appointment reminders and relevant notifications

• Facilitate communication between authorized users

• Record reported hoof-care issues and their resolution

• Generate invoices and maintain billing records

• Support application functionality and troubleshoot technical problems

• Protect accounts, prevent unauthorized access, and comply with legal obligations

We do not sell personal information or horse-care records to data brokers or advertisers.

4. Information Sharing and Access

Cru Forge is designed to facilitate collaboration between farriers, horse owners, barn managers, and assistants.

Access to information depends on user roles, assigned relationships, and applicable permissions.

For example:

• Farriers may access records associated with their practice.

• Horse owners may access information shared about their assigned horses.

• Barn managers may access authorized information concerning horses at their barns.

• Assistants may access information delegated to them by their associated practice.

Certain information, including private farrier notes and business records, may be restricted from other users.

We may also disclose information when required by law, to protect the security of the Services, or with your authorization.

Where independent farrier practices use the platform, they may determine which authorized individuals can access records associated with their practice.

5. Third-Party Service Providers

We use third-party infrastructure providers to operate the Services.

Our primary backend provider is Supabase, which provides database hosting, authentication, and file storage infrastructure.

Information stored through Supabase may include account information, horse records, photographs, messages, and appointment details.

Other service providers may support website hosting, notifications, email delivery, payment processing, or application diagnostics, depending on the features in use.

We require service providers handling information on our behalf to apply appropriate confidentiality and security protections consistent with applicable law.

We do not authorize service providers to use personal information for their own unrelated advertising purposes.

6. Photographs and Device Permissions

The Services may allow users to capture or upload photographs of horses and their hooves.

Photographs may be associated with a horse's profile, service history, or reported incident and may be accessible to authorized users.

Camera and photo-library permissions are requested when needed for relevant features. Users can manage these permissions through their device settings.

If the Services open an external mapping application for directions, the mapping provider's own privacy practices may apply.

7. Data Storage and Security

We use technical and organizational safeguards intended to protect information against unauthorized access, alteration, loss, or disclosure.

These may include authenticated access, database access controls, secure connections, and restrictions based on user permissions.

No internet-based service can guarantee absolute security.

Users are responsible for safeguarding their account credentials and notifying us if they suspect unauthorized account activity.

8. Data Retention and Deletion

We retain information for as long as reasonably necessary to provide the Services, maintain relevant service records, meet legitimate business needs, and comply with applicable legal obligations.

Horse-care histories may remain associated with the practice that created them even when a horse changes owners or barns.

Users may request access to, correction of, or deletion of their personal information by contacting us.

When an account is deleted, information that is no longer required will be deleted or de-identified as appropriate. Certain records may need to be retained for legal, accounting, security, or legitimate recordkeeping purposes.

Residual copies may remain in backups until those backups are replaced or deleted according to applicable retention procedures.

9. Your Privacy Choices and Rights

Depending on applicable law, you may have rights to:

• Access personal information held about you

• Request corrections to inaccurate information

• Request deletion of your account or personal information

• Request information about how your data is used or shared

• Withdraw optional permissions or consent where applicable

You may disable notifications and manage camera or photo access through your device settings.

To exercise your privacy rights or request account deletion, contact jacques@cruforge.com.

We may need to verify your identity before fulfilling a request. We will respond in accordance with applicable law.

10. Children's Privacy

The Services are intended for individuals managing horses, farriery businesses, and related equestrian activities.

They are not directed toward children under 13, and we do not knowingly collect personal information from children under 13.

If we become aware that such information has been collected without appropriate authorization, we will take steps to delete it as required by law.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our Services, technology, data practices, or legal requirements.

Changes will be posted on this page with an updated effective date. Where required, we will provide additional notice.

12. Contact Us

For privacy questions, data access requests, or account deletion requests, contact:

Cru Forge Irish Farriery LLC

Email: jacques@cruforge.com

Website: https://www.cruforge.com

We welcome questions about how information is handled through our Services.